Saturday, July 24, 2010

"Wal-Mart Radio Tags to Track Clothing"

Not that I bought all that many clothes at Wal-Mart anyway but I sure won't be now. And If I do, you'll see me cutting the tags out at the door.
clipped from online.wsj.com

Wal-Mart Radio Tags to Track Clothing

[waltag0722]
Wal-Mart Stores Inc. plans to roll out sophisticated electronic ID tags to track individual pairs of jeans and underwear, the first step in a system that advocates say better controls inventory but some critics say raises privacy concerns.

Before now, retailers including Wal-Mart have primarily used RFID tags, which store unique numerical identification codes that can be scanned from a distance, to track pallets of merchandise traveling through their supply chains.

While the tags can be removed from clothing and packages, they can't be turned off, and they are trackable. Some privacy advocates hypothesize that unscrupulous marketers or criminals will be able to drive by consumers' homes and scan their garbage to discover what they have recently bought.

WALTAGS
"There are two things you really don't want to tag, clothing and identity documents, and ironically that's where we are seeing adoption," said Katherine Albrecht
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